Need artistic vision and execution?

You want your business or product to attract the right people and give them good vibes. If you are putting your business out there properly, that means it needs some tasty, custom made visuals that express your unique vision and tell a compelling story. My style as an illustrator and designer is devilishly detailed, quirky, overflowing with personality and hidden little jokes. To what end? Designs and illustrations you’ll crush hard on, and will be eager to flaunt. I get you! Great designs and illustrations can totally change your business or product, leaving your customers wanting more.

Live illustration for events and parties

Can you imagine how cool it would be to have a live illustrator at your next event? I can draw guests or other images related to your event. That way, everyone will go home with a cool portrait or illustration which will remind them what a great day they had with you. For live illustration I charge a minimum €65,- hourly before taxes. This depends entirely on your wishes, party size, and location. If you would like to charge per portrait, contact me for custom pricing.

Brand illustrations

You have an amazing product or service and a cool company website. However, your product lacks something. It needs some one of a kind illustrations! Contact me about packaging, editorial, stationery, fashion and other product opportunities – I’m dying to meet you.

Editorial / blog

You have an amazing company website or web shop but you feel it lacks personality. Or you need some graphics to explain your ordering process! Who you’re gonna call? And I’ll make it fit your company identity perfectly. That is right! No color clashes, just perfect harmony.  Contact me using the button below for a custom quote for your budget.

Art direction

Like what you see me do in my photos, my illustration work, or designs? I can do that for you, too. Contact me for art direction opportunties to get a custom quote. I can’t wait to apply my artistic abilities to your project.

Erm, who is this

My name is Anna Lena van Iersel, I’m 24 and I live in Gouda (NL). I work as a designer and illustrator. Anna Lena Illustrations is my illustration brand, and also where I focus on sharing my knowledge of creativity and productivity.  I get inspired when I see someone with an interesting outfit, a really fast motorbike, or a gorgeous old building.

I’m a commercial artist, and I work with clients to create images that make you want to kiss your screen. My work is explanatory, delightful, and filled to the brim with personality.

Ready to get some tasty illustrations done?

My creative process

1. Discovery phase + brand audit

– I’m going to talk to you first about what your goals are in the project, how illustrations could contribute to your brand, and how I can help achieve that. Then I send you a creative briefing to kick start a discussion + make sure we are completely aligned.

2. Gathering ideas + creating a reference board

– I review the brand audit, talk to you about your competitors and clients, and construct several directions and styles. I gather this on an inspiration board that I share with you digitally, like mood boards.

3. Constructing style system

I work on iterating the nitty gritty details, such as colors, textures and the types of lines. Then when I land on the identity we were going for, this phase is done.

4. It’s a wrap!

We have come upon the final phase: The pre-determined set of illustrations and a documentation of the design decisions so we can always review them. They are delivered to you and ready for use.

Reach out!

I am always excited for new projects and partners. So, hit me up with an email or just just say Hello. You can also reach me on annalenaillustrations {@}

Happy clients + what they have to say

It was real pleasure to work with Anna Lena. She is not only very talented but also communicates very well, is always open to feedback and sticks to her deadlines! We started working with her for social media content but would love to make good use of her talent for other occasions 🙂 – Aline and Emilie, TUTU Shop

I saw Anna Lena’s work on Instagram and I totally loved her original and unique feed. I just knew her illustrations would work well for my video’s. We met and she understood right away what I wanted, and boy, she made the most beautifull illustrations for me ever! Very happy with her work and proud of this illustrator. – Chinouk Thijssen, Author and booktuber

Selected clients include: KPMG, KU Leuven, #FITGIRLCODE, Daskalides Chocolatier, Elan Creative, Gemeente Amsterdam, Regina Anaejionu, The Tutu Shop and Breakfast in Rotterdam

Let's get crackin' at those visuals

Woop woop! I can’t wait to talk to you.

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