Motorcycle UX – Storm Eindhoven

Project details


STORM Eindhoven


UX research, wireframing, UI design



Creative strategy and UX design for an automotive team


As the end of my studies approached, I got involved in STORM Eindhoven. STORM is an automotive student team that focuses on creating the world’s first electric touring motorcycle. Initially, I mostly did branding, creative strategy and some design concepts for the concept bike.


Early design sketches that I created for the team


When everything was up and running and the motorcycle could be built, I was responsible for designing the motorcycle dashboard UI and controls. I delivered a design concept and helped the team test iterations for the approval of the motorcycle.



Being one of the first members to join, my initial responsibility was to help create any visuals necessary to get the startup off the ground. Early on, I was involved in creating and facilitating strategy sessions, created promotional materials, and sketched concepts for the motorcycle design.  After delivering the designs for the dashboard, I was also a member of the PR team. This sprung from my photography hobby. I was facilitating creative sessions, created sketch animations to attract crowdfunding, and worked on a library of content that could be used by the team.

Sketch animation that I did for STORM Eindhoven

What I liked about this experience was learning hands-on, in a multi disciplinary team. I could experiment and iterate and learn about motorcycles.

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